 |
|
|
|
Digital Body Language is the online equivalent of the facial expressions revealed around the negotiating table. It is comprised of web site visits, content downloads, keyword searches, and email responses.
In many ways, online buyer behaviour provides the most accurate picture of prospect interest and intent. By analysing the timing, frequency, and clickstream data of web site visits, marketers can zero in on the buyer’s pains, concerns, and motivations.
The good news for marketers and sales organisations is that the online world has not only provided tools for buyers.
Online tracking and analytics packages provide intelligence for organisations to better understand and serve customers.