Modern Marketers need the best quality data across multiple channels to deliver the best possible CX.
Modern Marketing Essentials Guide
What are the 3 different types of data that every marketer is grappling with?
1st Party Data:

Quite simply this is your data. It’s the data that you have collected from the actions or behaviors of visitors to your website combined with data in your customer relationship management (CRM) systems, social media data, subscription data, or multi-channel data gleaned from mobile sites or apps.

2nd Party Data:

This is essentially someone else’s first-party data that you can use to help achieve your marketing goals. For example, you can form a mutually beneficial relationship with another company whereby you each share your respective first-party data.

3rd Party Data:

This data is consolidated from websites and social media platforms other than your own. Third-party data helps marketers reach a wider audience, and when used in conjunction with a campaign, can help marketers reach more diverse and targeted audience groups.
Why is Data attending multiple parties?

Ok, if you're not sure what 1st, 2nd and 3rd party data is, you need to download this guide. You'll find a glossary of terms on pages 14-15.
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