What is Lead Nurturing?
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At its core, lead nurturing is the process of cultivating leads that are not yet ready to buy.

Successful lead nurturing anticipates the needs of the buyer based on who they are (i.e. using profile characteristics like title, role, industry, and so on) and where they are in the buying process.

Nurturing keeps prospects engaged by providing the most relevant content, such as white papers, ebooks and webinars, for their situation.
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Focus on a specific segment of your database with a simple call to action. See how you perform against your goals and then make adjustments. Once you’ve done this, you can slowly add paths based on buyer persona or sales stage, and personalise content as you learn what does and does not work.
Five steps to success
  1. Understand your buyer
  2. Pinpoint what motivates your buyers
  3. Whiteboard the ideal user experience
  4. Plan your Lead Nurturing process
  5. Automate communications
Download the guide today, you'll find loads of ideas, suggestions and tips to help maximise your organisation's Lead Nurturing campaigns.

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