Your CEO is constantly thinking about top-line growth, customer satisfaction and loyalty, the competition, and profitability.
In other words, your CEO cares most about the things that are variable, not readily measured, and often uncontrollable.
That means your CEO will be all ears when it comes to parts of the business that can be tracked, analysed, and controlled.
For example, if it’s predicted that revenues are likely to fall short in a given quarter based on pipeline or sales forecasts, the CEO will know to reduce head count and expenses to ensure profitability.
It also means that marketing leaders who make visible ROI contributions will be offered seats at the executive table.
Sell Revenue Performance Management
Revenue performance management (RPM)—powered by marketing automation—will catch the CEO’s attention. RPM allows you to manage revenue growth consistently, quarter over quarter by: