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Customer Success Story: Les Mills lead management programme delivers 150% ROI
Having delivered annual flagship lead generation and nurturing campaigns since implementing Oracle Eloqua in 2017, the team made a huge leap forward with their data and integration capabilities in 2019, enabling them to greatly improve measurement and optimisation.
Les Mills' programmes are licensed by 20,000 clubs in 100 countries, including LES MILLS GRIT™; a high-intensity interval training (HIIT) programme available in three workout variations: Strength, Cardio and Athletic.
Their global “Nothing Beats GRIT” campaign was created and deployed from New Zealand for seven priority global markets spanning the UK, USA, Germany, the Nordic region, Japan, Russia, India and the Middle East.
Building on learnings from previous campaigns, the global LES MILLS GRIT™ campaign out-performed previous lead generation and nurturing initiatives, delivering 23% more leads, an uplift in customer lifetime value and revenue and a 151% campaign ROI.
Access the full customer success story to discover how Eloqua was used to deliver business value for Les Mills.
151% ROI
The uplift in customer lifetime value and revenue ensured a strong performing campaign ROI of 151%.
+23% YoY
Lead volume exceeded the target of 5,000 by 10%, up 23% from a 2018 campaign.
"We could never have delivered a global campaign of such size and scale, across the seven international markets, so effectively without leveraging Oracle Eloqua for email and web landing pages and the close partnership between our internal team and Marketing Cube."
Pip Renshaw
Head of Online, Les Mills
Marketing Cube | Connected Capability
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