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Discover how the marketing team achieved a 46% increase in attendance from their previous Open Day.
Delivering a personalised agenda planning & reminder experience to drive in-person attendance & engagement.
Following two years of online University Open Day programs in 2020-21, Victoria University Australia needed to deliver an outstanding in-person CX in 2022.
Their innovative approach to Open Days/Open Houses during the pandemic enabled them take advantage of the virtual event format, receiving an abundance of insightful 1st-party data.
Taking their learnings from the pandemic period and the rich 1st-party data they secured, they needed to ensure similar data was collected as they moved back to in-person/on-campus events.
From tracking attendance on campus throughout the day or breakout sessions, they were able to gain a better understanding than could ever be captured at traditional events held in-person.
Access the full case study today to see how their use of Eloqua Landing Pages delivered highly personalised microsites for registrants.
46%
Increase in attendance from the previous Open Day.
47%
Unique open rate.
Rima Malaki
Senior Manager, Marketing Automation
Victoria University, Australia
"VU Open Day 2022 microsite proved to be a great success for the university after 2 years of online Open Days due to the pandemic.
The objective of this campaign was to drive increased event registration and attendance while still delivering the same informative and fun experience, and the results speak for themselves!
Alongside our partner agency Marketing Cube we successfully developed and built a microsite that included a pre-registration, personalised agenda planning, reminder experience and a QR code check-in.
It was a great experience working with the Marketing Cube team and an even better experience for our students and their families who used the system and attended – it was informative, easeful and personalised to their interests.
We look forward to working with Marketing Cube on Open Day 2023 microsite!"
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